Alex Russo

Alex is the younger sister of Justin  played by David Henrie, the older sister of Max Russo played by Jake T. Austin, and the daughter of Jerry  and Theresa Russo played by David Deluise and Maria Canals. Like most of her family, she is a wizard. She works at their sandwich shop,The Waverly Sub Station Alex has inherited her wizard powers from her  father.

   Alex appears to be a complete snob and maybe a bit of a brat from time to time. Sometime's she can be a little careless. Her personality, as seen ever since the beginning of the show, is very mischievous. She isn't very shy when it comes to boys. Although she does not do well in school, she is very smart. Alex claims everyone takes her advice as she knows a lot about fashion, relationships, girls, and guys, but above all she can be extremly sneaky and tricky. Her best friend is Harper Finckle who played by Jennifer Stone and although she does not know that Alex is a wizard untill later in the show. Alex is still very loyal and supportive. Alex's rivals in school are school fashionistic "trendsetter" Gertrude "Gigi" Holligsworth and her copy-cat crew. Their rivalry dates back all the way to kindergarten when Gigi poured juice on Alex's mat at nap time and said she had an accident (which, of course, was not true), but as seen in the 'The Crazy Ten Minute Sale', Alex gets back at Gigi by pushing her into a lady who spills her drink on her front and by announcing her real name in public.

 Alex is also "Daddy's Little Princess" as stated by Justin in 'You Can't Always Get What You Carpet'. That episode also shows how well she can get what she wants by guilt tripping her dad, thus proving her to be very manipulative. In "Crazy Ten Minute Sale", it is revealed her pout record is four days.